Self-development since the beginning of time talks about the benefits of hard work. But why is it that some people seem to feel that “hard work” is a dirty word nowadays?

By “hard work” I mean doing things that are difficult. Both hard work and “working hard” (putting in the time required to get the job done) are required to get what you want.

Here’s the problem: some people think of difficult work as painful or uncomfortable.

Does difficult work have to be painful? No, of course not.

Actually, a major key to success is to learn both to enjoy difficult work and to enjoy working hard at it.

Why difficult work?

Because difficult work, when intelligently chosen, pays off.

It’s the work that lazy, and weak people won’t do.

Does that mean that I’m saying people who avoid difficult work have a character flaw:


A serious one.

If you avoid difficult work, you avoid doing what it takes to succeed. Want to keep your muscles strong? Challenge them.

Easy work = weak ‘work-muscles’ = terrible results.

Tackling challenges builds character, just like lifting weights builds muscle. Avoiding challenge means abandoning your personal development.

Of course you’re going to avoid pain: if challenges are only painful, you’re going to avoid it. And if you’re avoiding it, you’re not growing.

Learn to lean into the pain, lower your shoulder and just hit one more rep.

Avoid the pain, if you don’t want the growth: it works with both weights and character.

Go with the flow? How often do you imagine that the flow is going to get you what you want?

Vince Lombardi: “The man on top of the mountain didn’t fall there.”

When you turn life into something you’re going to make, something where you’re behind the wheel, something where even though you’re responsible if you fail, now you’ve got a chance to win!

Remember learning to read? It only took a day or two….right?

After you’ve been lifting weights for a while, you know what a pump is.

The feeling after you lift and you’re ten times what you were before. That happens with beating challenges too.

And skydiving pilots, models and investors who want to be pitched your business won’t show up in your apartment.

You have to go out and get them yourself.

Each time you go outside your comfort zone, the next time you have to go further. Because the growth is addictive.

Take a break from reading for a minute, and think of something that you will do before you die. Then go and look in the mirror and say out loud:

“I’m not going to work hard enough to get _________”

This is what going with the flow will do to you. You’re going to wait for life to come and offer you something. And then one day you’ll die.

Are you a man or a child? Do you want to have life come and offer you apple juice and graham crackers, or do you want to go out and take what you want?

When you learn to drop your shoulder and push into the hard work, you’re able to go out and get what you want. Now where do you get that?

From having a purpose.

What’s the one thing that’s going to happen in your life.

I’ve heard a phrase before: if it’s your number one purpose in life to get something done, for it to NOT happen means that this is true:

That someone else, who is smarter, stronger, and with more resources has, as their number one purpose to STOP you.

Unless you are (was) Bin Laden, or the dick that runs ISIS, I would bet 99.99999% there isn’t someone who is your personal nemesis who is working frantically to stop you on your goals.

Remember: people aren’t against you, they’re for themselves.

It goes backward: If you don’t have this burning purpose, then, sorry to say, you probably don’t actually matter.

You’re just a used plastic bottle, floating around in the ocean, getting knocked around by every wave (psst-those are the people who are going after what they want).

No shortcuts: the only way to mattering is old-fashioned hard work.

Purpose is the engine, hard work is the road ahead.

Create a purpose, live it every single day, and the habits you need, like hard work fall into place like tetris.

Figure out the why, why does your life matter? Bingo, there’s the question you have to answer.

Until next time,