If you’ve ever seen the tv show ‘Dexter’, you noticed that there were a ton of voice-overs.

Almost every scene, actually.


Because Dexter kills people, something we know you shouldn’t do.

The producers of the show knew that we would never believe or empathize with him.

The whole time you’d just be asking yourself: “Why the hell is he killing that guy?” 1

Confused people don’t watch a second episode.

How do we solve that?

Easy: Dexter tells you what he’s thinking, and you can suspend your disbelief, as long as it kinda makes sense. He tries to pitch you on why it’s a good idea, and as long as it’s… decent enough, you’ll keep watching.

You’re not here to learn about tv.

Here’s what can help you:

When you’re making a choice, and you have two options, listen to what your brain says after you think about each one.

This is when you have to pay close attention.

Do you hear reasons why you should do it?

How long do they last?

When you are talking to yourself about a choice you have to make, there are usually two kinds of answers.

“I should help Mike move. He’s a good friend, and I’m glad to help.”

“I don’t really need to help Mike move. I mean it’s not like he’d help me move, anyways. Come on: he didn’t chip in when we got that last pizza. He’s always just trying to get something for himself, like last time we were at the bar, I swear he knew I paid for the Uber, but he didn’t buy me A. Single. Beer. After all…”

“I am excited to marry Michelle. She makes me a better person, and I trust her.”

“Yeah, I’m happy to marry Michelle. I mean, she’s pretty cute and we get along pretty well. I’ve known her for a few years, so I mean it makes sense. I’m 24 and I’m not getting any younger, so it makes sense for me to marry her now. That way I could have a few kids. I’ve always wanted to have kids, and so what if she leaves dishes in the sink…”

When you hear reasons waterfall after each other, it’s important to ask yourself:

Who are you selling to?

Are you looking to Buy The Lie™?

This is something I’ve struggled with my whole life.

When you hear lies that feel like they should be true, it’s easier to accept them instead of the truth you know is right.

When you hear you telling yourself: reason after reason after reason after reason why it’s a good idea, it makes sense to turn the mirror around and ask why.

Until next time,




1) The real question you should be asking is: “Why do I spend my precious time watching a fake serial killer go around and kill people?”